Knoxville mayor and Republican gubernatorial candidate Bill Haslam today unveiled a new campaign ad aimed at his general election audience—in other words, not just Republicans—and it hails Tennessee’s two most recent Democratic governors along with the state’s current Republican U.S. Senators as leaders whom Haslam intends to emulate. Here is the ad script, courtesy of the campaign:

There’s no place like Tennessee. Mountains in the East, river in the West. Heartfelt music in every corner. Good people. Great leaders. Phil Bredesen, Ned McWherter, Lamar Alexander, Bob Corker. People who take our natural good and give it a shine. There’s another good man from Tennessee. Thinks he can make a difference. Seasoned in the world of business. Created thousands of jobs. As mayor, led Knoxville to its best days ever. Sees Tennessee a few steps ahead of some. Plan’s right for the future. Brings us security, prosperity. Bill Haslam. Businessman. Mayor. A good man. The right experience to be Governor. Not for any part of Tennessee, but for the good of all Tennessee.

Governor Phil Bredesen and former Gov. Ned McWherter, both popular Democratic officials, have endorsed Haslam’s chief opponent, Mike McWherter, in the November election.

Haslam campaign manager Mark Cate said “Tennessee has been blessed with great leaders—statesmen—who rise above the fray during difficult times. Bill Haslam is that type of leader, and the combination of his public and private executive experience makes him uniquely qualified to govern in these challenging times.”

UPDATE: Andy Sher of the Chattanooga Times Free Press got this reaction from the Mike McWherter campaign:

McWherter campaign spokesman Shelby White scoffed.

“It’s glaringly apparent that Bill Haslam is leaving out the eight-year term of (Republican) Gov. Don Sundquist in his new fluff piece,” White said. “He also fails to address the fact that his family strongly supported Don Sundquist and raised millions of dollars to support their quest for a state income tax.”

UPDATE 2: I found this quip by renowned political commentator A.C. Kleinheider on Facebook: “Let’s be honest. If Mike McWherter [weren't] the actual candidate running against him, even he would be thinking seriously about voting for Bill Haslam.”