In the latest installment of the “Ready to Run” series, I share some advice culled from a few campaign message veterans plus my own observations on how to, and not to, conduct yourself in the media (social and otherwise) during your campaign.
Like the rest, it’s just a breeze through a topic that could take many pages, but hopefully it’s distilled at just the right strength to energize your buzz but leave you thirsty for more. Wait, how did we get onto bourbon?
OK, back to running your campaign media. As a bonus, I did some analysis on the Twitter account I mentioned in the piece, and on its rival campaign’s.