Logos, slogans, and no-go’s

As the race to become the next Governor of Tennessee reached the one-year mark from the primary elections, U.S. Rep. Diane Black became the latest Republican to join businessmen Randy Boyd and Bill Lee, Sen. Mae Beavers, and House Speaker Beth Harwell in the contest. Rep. Judd Matheny promptly made it official that he is running for the Sixth Congressional District seat currently held by Black.

So far, only former Nashville mayor Karl Dean has officially filed in the Democratic Party’s gubernatorial primary, although House Minority Leader Craig Fitzhugh may run as well.

Since we are still in the early days when only politics nerds pay attention, it’s fitting that a couple of writers have paid attention to what the candidates’ design teams have come up with for logos, and what their slogans are might well have been.

Freelance photographer and former Tennessee Republican Party communications director Bill Hobbs penned a (mostly?) satirical set of slogans for the GOP candidates.

– Randy Boyd, former Commissioner of the Department of Economic and Community Development. whose campaign slogan is, “Because Haslam Can’t Run Again.”
– Bill Lee, businessman, founder of the Lee Company, whose campaign slogan is, “Another Wealthy Business Guy – Like Haslam, But From Middle Tennessee! – With No Previous Political Experience – Like Trump, But Without The Foul Mouth and Odd Twitter Fetish!”
– Mae Beavers, State Senator, whose campaign slogan is “Eek! Gays!”
– Beth Harwell, Speaker of the Tennessee House of Representatives, whose campaign slogan is “Finally, I’m Actually Running for Governor.”
– Diane Black, U.S. Representative, whose campaign slogan is, “I’m One Of You. Except With A 20,000-Square-Foot House.”

What slogans would you assign the campaigns? What’s Karl Dean’s slogan?

The Nashville Scene‘s Steven Hale ranked the logos of all six, and the results could surprise you. Or not. My favorite parts of Hale’s post center on tri-star treatment.

But wait, there’s more! Beavers tweeted a different logo Wednesday afternoon—and it comes with a slogan (“Holding The Line,” for anyone who can’t see the logo due to being dammed by Beavers). (You can see it here.) What does that do to the rankings? And is it better or worse than the other one?

Ending as we started with serious campaign news: earlier this week, U.S. Rep. John Duncan, Jr. announced that he is not seeking re-election. This removes a significant hurdle for Knox County Mayor Tim Burchett, whose upcoming announcement on Saturday presumably is about this.

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